The process of cutting together a great movie trailer has arguably become an art form in its own right recently, as previews for films like Avengers: Infinity War and Mission: Impossible - Fallout have blown audiences away. That said, there are some seriously tired trends in even the best movie trailers that we're sick of seeing.
To be clear, we're not saying that these trends never worked. All we are saying is that they've lost some of the impacts that they used to have, and therefore they should be retired for the foreseeable future. With that in mind, let's dive in and kick things off with a discussion about the use of slow and eerie pop songs in modern movie trailers.
Slow Covers Of Pop SongsThe Trend: If you have watched a trailer in the last few years, then there's a good chance that you have seen this several times. The trailer slowly fades in, and we're treated to ominous-yet-familiar renditions of beloved songs that tend to have some sort of thematic relevance to the plot of the film being advertised, such as "Smells Like Teen Spirit" being used in a horror movie set in a high school.
Why It Sucks: This one was definitely effective when we first started seeing it in trailers because it took something familiar and then made it creepy and alien. However, through overexposure and overuse, audiences have arguably become relatively inoculated to its effects. Now the use of these covers feels more like a move towards commercialism than a genuine attempt to capture the spirit of the film itself.
Example: The Gallows
Slow Covers Of Classic ThemesThe Trend: We had to follow the slow and creepy covers of pop songs with the similar trend of slow and creepy covers of classic movie themes. This is a particularly common trope in the world of blockbuster filmmaking, in which many of the movies being promoted already have incredibly iconic theme songs that audiences can recognize from the first note.
Why It Sucks: Like many of the entries on this list, there are several examples of instances in which this has worked, such as the slow piano cover of the James Bond theme in Spectre. However, the process of recycling somber themes has also become incredibly repetitive, and it no longer has the effect of subverting our expectations and creating a sense of dread toward beloved franchises. Now it just feels tired; we want to hear the old themes come back.
Example: Jurassic World: Fallen Kingdom
Smash Cutting To TextThe Trend: This has, without a doubt, become one of the most widely-used methods of cutting trailers together in the world of movie marketing. Part of that likely stems from the fact that it's incredibly simple to do. All the trailer has to do is intersperse sequences of action or laughs with text to give audience information about the movie.
Why It Sucks: This trend initially worked because it helped lend a sense of intensity to the movies being promoted. Now it just feels lazy. It has become the equivalent of the old narrator saying "in a world," and it spoon-feeds exposition and release details to the audience in a uniform manner instead of conveying the tone of the movie. By using this technique, trailers are becoming far too similar to one another.
Example: Suicide Squad
Pre-Trailer TeasersThe Trend: Movie marketing has evolved with the boom of the digital era, and that means catering to audiences who now have the ability to skip many YouTube videos after five seconds. As a result, we have seen a notable uptick in trailers that actually begin with rapid-fire teasers preceding the full preview that attempt to show off some of the most important action and drama highlights before an audience member would typically click the "skip" button.
Why It Sucks: These teasers suck because they give away vital footage to a trailer before audiences have a chance even to watch the preview. A lot of work goes into editing the best trailers, and those explosive, rapid-fire montages ruin the tone of many of them. It's like taking a shot of hot sauce before diving into a gourmet meal.
Example: Most trailers
Jump ScaresThe Trend: The horror genre has experienced a significant boom over the course of the last few years, and part of that stems from the fact that directors have shown increasing audacity in the construction of their scares. Alas, with such short time in a trailer, many fall back on the use of jump scares to jolt the audience and get the adrenaline pumping.
Why It Sucks: The use of jump scares in trailers sucks for many of the same reasons that jump scares suck in general. Horror movies often rely on the building of suspense to deliver their best thrills, and jump scares in a two to three-minute trailer don't have the same amount of time to pay off the build-up of tension that a horror movie can afford a filmmaker.
Example: Insidious: The Last Key
The "Inception" NoiseThe Trend: Out of all the trends that we have seen in modern movie trailers, this one is intriguing because it can be directly traced back to one very specific movie: Christopher Nolan's Inception. It is the trailer-editing trend in which random horns (reminiscent of Hans Zimmer's iconic score) boom loudly in the background as action fades in and out of the screen.
Why It Sucks: Inception was a bonafide box office hit, and much of that stemmed from some truly great marketing. However, the horns in the Inception trailer were very specific to the tone of the score and the use of booming sound effects to convey the slowing of time. For other previews to adopt that method honestly does not make that much sense in the grand scheme of things.
Example: World War Z
Laying Out The Full MovieThe Trend: Movie trailers are mini-movies. The best of them tell stories that echo the themes and essential plot points of the movies they're selling. However, some trailers have taken that a step further in recent years by following the tentpole story beats of their respective films to the point at which many fans can dissect a trailer and accurately break down the movie.
Why It Sucks: We get the rationale of trying to construct a narrative, but laying out the entire plot of the movie in simple and easy-to-understand terms in a movie trailer sucks because it basically eliminates the point of actually seeing the movie when it finally comes out. This trend has turned trailers into Sparknotes versions of movies, rather than methods of selling films to audiences. That's the absolute wrong approach to cutting a movie trailer together.
Example: Spider-Man: Homecoming
Teasing Major SpoilersThe Trend: This one might actually be the most frustrating because it seems to go against the very logic of having a twist ending or a third act-reveal for a movie. As many of you have likely seen in recent years, there seems to be a disconnect between those who make trailers and those who make movies, as marketing often showcase major plot reveals before the movie event debuts.
Why It Sucks: Unlike the other entries on this list, teasing major spoilers stands apart because it was never an appealing trend in movie trailers. Spoiling anything that would have managed to surprise audiences in a pleasant way is never okay, and it is something that even the most mainstream trailers have an issue with in recent years.
Example: Batman v Superman: Dawn of Justice
Hiding Crucial Plot PointsThe Trend: Have you ever seen a trailer for a movie and then found yourself absolutely flabbergasted by elements of the story that were left out of the film's promotional material when you sat down to actually watch the movie? That's what this trend is -- the omission of critical details that fundamentally inform what a movie is going to be about.
Why It Sucks: This one is the polar opposite of the significant teasing of spoilers because it involves the film withholding key information or design details that many audiences want to see. For example, if we know that a film is going to focus on an iconic character, then at the very least we want to look at that role teased at some point in the preview. Some elements of a story (particularly character design) shouldn't be kept secret.
Example: Venom
Ending On A One-LinerThe Trend: Finally, we come to the trend of ending modern movie trailers on one-liners. You've almost certainly seen this before. It primarily involves giving the trailer one last joke, gag or humorous punch to punctuate the entire preview. In the cases of sequels, these often include calling back to a previous film in some way.
Why It Sucks: These work on a case-by-case basis. Of course, sometimes it fits the tone of a movie to tease one of the film's better gags. However, more often than not, one of these jokes is used at the end of a serious trailer to tell the audience that the film won't be all doom and gloom. In the end, it often ends up sabotaging tone and compromising the emotional integrity of the footage that preceded it.
Example: Independence Day: Resurgence
John Bailey, the president of the Academy of Motion Picture Arts and Sciences, is under investigation for allegations of sexual harassment. The Academy received three harassment claims on
Quentin Tarantino's "Once Upon a Time in Hollywood" has been added to the competition lineup of this month's Cannes Film Festival, general delegate Thierry Frémaux announced Thursday.
Quentin Tarantino's 'Once Upon a Time in Hollywood
Zachary Levi was perfect casting to play the child in a man's body that is the superhero Shazam. However, Levi didn't necessarily have the body of a superhero when he was cast in the role. The
Zachary Levi Ate A Ridiculous Amount Of Food To Get In Shape
With Ready Player One about to debut in theaters later this month, there's one specific way that we're hoping to see the film improve upon Ernest Cline's original novel.
Steven Spielberg's Ready Player One improves immensely on the
Inevitably, for every fan theory about Avengers: Endgame that comes close to the mark, there are going to be a bunch of theories that don't come within a hundred miles. Here's a brief tour of some
Should Marvel Announce Its Entire Phase 4 Slate Post-Endgame? New Toy Leak May Reveal Kylo Ren's Star Wars: Episode IX Helmet; Marvel To Officially Announce MCU Phase 4 Slate In August At D23; Marvel Will Announce Phase 4 Plans At The D23 Expo 'I'm f—ed': Report reveals Trump's reaction to appointment of Mueller
When Will Marvel Announce Phase 4 Films? | CBR
Walt Disney Co. CEO Bob Iger has revealed how spending on Disney's streaming service will compare with Netflix's. According To Bob Iger Updates Every Marvel Studios Movie, Ranked By The
Disney-Fox: What Happens To FBC, Will Disney - Deadline
Shazam! is more than just another DCEU movie, it is packed with 80 years of DC Comics history and Easter eggs.
The Rock Drops First Look At Vanessa Kirby's Hobbs And Shaw Character Movies October 31, 2018 No Comments The Rock's Fast and Furious spinoff is currently filming, and the man has brought us our first look at another new character.
'The Rock' Reveals First Look at Vanessa Kirby's Spy In
Anne Hathaway later had her crowning Oscar moment in 2013 when she won for her role in Les Misérables. The actress was asked about her time as an Oscar host in light of this year's hosting issues that began when Kevin Hart stepped down after tweets from his past resurfaced shortly after he was announced as host.
Anne Hathaway Reveals The Worst Part Of Hosting The Oscars
Avengers Infinity War fan event: Tom Hiddleston on WHY Loki hands Tesseract to Thanos AVENGERS INFINITY WAR screening a special preview to London fans while stars including Brits Tom Holland
8 Team-Ups We'd Love to See in Avengers: Endgame Movies March 20, 2019 No Comments There is so much to look forward to in the upcoming Avengers: Endgame , especially considering it is the culmination of the entire MCU thus far.
8 Team-Ups We'd Love to See in Avengers: Endgame
After Suotamo walked the red carpet at the Last Jedi premiere, the internet has become obsessed with the new Chewbacca. I don't feel we've talked enough about the new guy playing Chewbacca pic
The Last Jedi / Awesome - TV Tropes
Actress Jamie Lee Curtis attends a screening and conversation for the new film "Halloween" at 92nd Street Y on Sunday, Oct. 7, 2018, in New York. | Evan Agostini/Invision/AP Her first real job
Jamie Lee Curtis on Why 'Halloween' Has Endured for 40 Years
how to watch movie online in hindi
nota watch movie online
unfaithful watch movie online free
njan prakashan watch movie online
can i watch movie online in germany
aiyaary watch movie online
watch movie online tiger zinda hai
qarib qarib singlle watch movie online
qarib qarib single watch movie online
watch i do i did movie online for free
where to watch uri movie online
watch would you rather movie online free
watch movie online yo
uri full movie online watch online
how do i watch movie online
watch movie online no ads
watch movie online blackia
watch movie online hichki
i don't know how she does it watch movie online
how to watch movie online sanju
watch movie online it
watch movie online avenger end game
kalank watch movie online
watch movie online sites
zombieland watch movie online
october hindi watch movie online
lion watch movie online
deadpool 2 watch movie online
watch movie online your name
badla watch movie online
watch movie online android
where can i watch movie online for free
watch online movie x-men apocalypse
watch telugu movie is online
zodiac watch movie online
you watch movie online
watch movie online muklawa full
ashke watch movie online
watch movie online chinese sub
kedarnath watch movie online
sanju watch movie online free
best site to watch movie online with subtitles
life of the party watch movie online free
extremely wicked watch movie online
watch movie online sanam teri kasam
watch movie online asees
how to watch movie online in tamil
watch movie online zombies
best worst movie documentary watch online
robot 2.0 watch movie online
watch what love is movie online
what movie should i watch online
dragon ball super broly watch movie online
petta watch movie online
good will hunting full movie in hindi watch online
julie 2 watch movie online
coco watch movie online
watch ghana must go full movie online
watch movie online hd hindi
watch movie online bollywood free
where to watch stree movie online
rx100 watch movie online
dhadak watch movie online
watch movie online on iphone
laung laachi watch movie online
can you watch movie online
deadpool watch movie online
watch online movie xfilmywap
watch movie online quills
watch movie online qismat
how to watch movie online tiger zinda hai
watch the little engine that could movie free online
watch movie online stree
watch movie online free apk
watch movie online china
badhaai ho watch movie online
watch movie online youtube
watch movie online voot
watch movie online new bollywood
simba movie watch online
taxiwala watch movie online
watch movie online without sign up
i know what you did last summer watch movie online
chi la sow watch movie online
watch movie online free sub indo
watch movie online great grand masti
watch movie online guddiyan patole
what we do in the shadows watch movie online free
dangal watch movie online
can i watch movie online
watch movie online thugs of hindostan
man of will korean movie watch online
justice league watch movie online free
x2 watch movie online
watch movie online indian
watch movie online free
que leon watch movie online
dum laga ke haisha watch movie online
whose life is it anyway movie watch online
watch the kid who would be king full movie online free
unfaithful watch movie online
good will hunting full movie watch online with english subtitles
watch movie online vicky donor
f2 watch movie online
online watch movie online free
seema raja watch movie online
watch movie online dailymotion
ee nagaraniki emaindi watch movie online
zootopia watch movie online free
jaya janaki nayaka watch movie online
watch movie online veer zaara
ek tha tiger watch movie online
top website to watch movie online free
watch movie online munna michael
upgrade watch movie online
watch movie online long distance
chekka chivantha vaanam watch movie online
thugs of hindostan watch movie online
watch movie online x-men the last stand
the kid who would be king full movie in hindi watch online
agnathavasi watch movie online
watch movie online new
watch movie online vadhaiyan ji vadhaiyan
the worst horror movie ever made watch online
watch movie online archives
watch movie online modi
love ni bhavai watch movie online
watch movie online crazy little thing called love
watch movie online paid
watch movie online yeh jawaani hai deewani
a star is born watch movie online free
tholi prema watch movie online
xfilmywap watch movie online
kanaa watch movie online
andhadhun watch movie online
x-men apocalypse watch movie online free
watch online padmavati full movie online
how to watch uri movie online
quantum of solace watch movie online
watch movie online app
watch movie online xmovies8
watch movie online top sites
#JohnSingleton #dannytrejo #meangirls #tgif #social #movielovers #johntravolta #deadly #nollywoodactor #tinafey #LuciferNetflix #invite #movies #LuciferSeason4 #newnollywood #greaselightning #Cookery #movienightlive #Plays #shugabanmedia #Shows #lindsaylohan #thriller #film #milanacoco #MyDeshFilmidesh #grease #online #usa #thrillflix #hollywood #Events #gregoryblair #featurefilm #watch #watchmoviesonline #slumberparty #fun #filmreview #newnollywoodmovies #didiconn #WatchMoviesOnline #musical #nollywoodstar #summernights #Marathi #ComedyMovies #pinkjacket #highschool #pinklady #sunday #olivianewtonjohn #MarathiMovies #classic #cya #Entertainment #entertainment #paramount #flix #dance #gomorra #Lucifer #thatsofetch #mothersdaygifts #movie #america #canada #teencomedy #fetch #pinkladies #live #Cast #nyc #cyalive #mothersday #Movies #party #fridayspecial #nollywoodactress #onj #watchtogether #Filmidesh #gettogether #horror #newmovies #billoberst #newnollywoodmovie #musicals #weddings #weekendmovies
