Why Melissa McCarthy's Happytime Murders Bombed At The Box Office This Weekend

WATCH BOX OFFICE MOVIES FOR FREE


Why Melissa McCarthy's Happytime Murders Bombed At The Box Office This Weekend

For the last full weekend of summer, the biggest wide release movie was the R-rated Melissa McCarthy puppet movie The Happytime Murders (sorry A.X.L.). Yet despite the theater count and the star power of Melissa McCarthy and Elizabeth Banks, film bombed - debuting in third place with around $10 million (although the box office numbers are not yet final). This marks Melissa McCarthy's lowest debut for a project she's headlined, and is a definite disappointment for a feature that was tracking anywhere from $13 million on the low end to $17 million by the most optimistic estimates. So what happened? Well, there is no clear answer, but competition and promotion may be partly to blame.

Coming in ahead of The Happytime Murders this past weekend were Warner Bros.' The Meg and Crazy Rich Asians, earning around $13 million and $25 million, respectively. The former has over-performed from the start, and the latter has ridden effusive reviews to two straight box office crowns (and it only dropped about five percent in its second week). Crazy Rich Asians has had great word of mouth that has helped it to excel. However, as Deadline notes in its analysis of The Happytime Murder's performance, competition and the recent downward trend of raunchy comedies at the box office are not solely to blame. STX Entertainment did not prop up and pitch The Happytime Murders to the public as a R-rated comedy event (a la Sausage Party), and the reasons for that are complicated.

For starters, neither Melissa McCarthy nor Elizabeth Banks were available to promote The Happytime Murders in the run up to the release - and with the stars unavailable there was also no premiere. With the biggest names unable to promote the movie, STX didn't throw a lot of money towards TV spots, spending less than it usually does on comedies. There also may have been some inclination that the film wasn't going to hit with audiences, which led to them hedging their bets with the marketing budget. Despite some hilarious red-band trailers, the film earned a rough C- CinemaScore, and has only a 22% on Rotten Tomatoes. So the bad reviews and buzz may have kept audiences from purchasing tickets. Additionally, it seems the stars also didn't have much faith in it, with no mention of the project featured on Melissa McCarthy or Elizabeth Banks' personal social media accounts.

It sounds like there were myriad factors that murdered this puppet at the box office, from competition to promotion and reception. Raunchy R-rated comedies have been struggling in general of late (unless Deadpool is involved), and The Happytime Murders doesn't buck this trend. Personally, I also wonder whether some audiences just weren't interested in seeing puppets in this way. Ted was an original thing, but The Happytime Murders took the kinds of characters we are used to seeing in a family-friendly format and put them in R-rated comedy territory and it's possible that turned some people off.

The Happytime Murders is now in theaters, so you can check it out and judge it for yourself. For all the other movies heading to theaters this year, check out our release schedule.






The Big Differences The Girl In The Spider's Web Makes To Lisbeth And Mikael's Relationship The complicated relationship between journalist Mikael Blomkvist and vengeful force of nature Lisbeth
The Girl in the Spider's Web Audiobook [Free Download by Trial]



How The Conjuring Universe Will Treat New Series Moving Forward




Due to the character's previous two solo movies and involvement in Endgame, one would think that an Ant-Man threequel was inevitable. But Paul Rudd recently encouraged Marvel fans to campaign for
Paul Rudd Encourages Marvel Fans To Campaign For Ant-Man 3




So having that expectation set for whatever John Wick: Chapter 4 may be titled, it feels like the great game should end with a blaze of glory. Maybe the
How Keanu Reeves Would End The John Wick Franchise




Disney Just Confirmed What Star Wars Movie Is Next After The Rise Of Skywalker (tonnietaller.wordpress.com) submitted 42 minutes ago by tonnie_taller comment
Star Wars future movies and TV schedule | what films are




Iron Man (Tony Stark) vs Captain America (Steve Rogers) & Bucky Barnes / The Winter Soldier - Final Battle - Fight Scene - Captain America: Civil War (2016)
Avengers: Endgame: Iron Man & Captain America's relationship




For now, James Wan and Amblin are looking for a writer for the Arachnophobia remake. That's proof enough to indicate that these are very early days as there is not even a script ready as of now. There is no mention of a director, but, that decision would be made, most likely after a script is ready.
Arachnophobia is getting a remake - close-upfilm.com




If you have only paid attention to The Curse of La Llorona's marketing campaign, then you may be surprised to learn that the film is connected to The Conjuring's expansive world. The film did not tease any connections to a larger universe in the marketing and was believed to be just a regular, standalone supernatural thriller.
How The Curse of La Llorona Is Connected To The Conjuring




Three Marvel Comics stories have distinct influences on Infinity War, according to the Russo Brothers. The directing duo briefly discussed how these influences directly impacted the movie as well
The Must See Marvel Movies Before Watching the Avengers




The Masters of the Universe reboot that Hollywood refuses to let die has found new writers: Art Marcum and Matt Holloway, who are responsible for the script of another reboot: Men In Black




will the crypto bubble burst? follow the news and predict
Ryan Reynolds Plays Another Character In Deadpool 2 And No




Final Destination's Devon Sawa Had A Scary Coincidence On Its Anniversary The Best Scary Horror Movies On Netflix Now In 2019 Netflix New Releases: Movies And TV Shows Coming To Netflix
Final Destination 5 (2011) - IMDb - Pinterest



John Boyega Calls Finn's Episode IX Relationship Status A




Ready Player One is a movie that revels in all of its easter eggs and pop culture references. However, it turns out there's at least one reference that very likely nobody noticed.
9 Easter Eggs You May Have Missed in Ready Player One




Here's why Hollywood won't cast Jim Carrey anymore. Back in the day, Carrey-starring films like Dumb and Dumber, While Carrey got plenty of acting work after 1999's Andy Kaufman biopic
Jim Carrey reveals why he turned his back on Hollywood


kanaa watch movie online
krishnarjuna yuddham watch movie online
watch movie online udta punjab
qarib qarib single watch movie online
watch movie online crazy little thing called love
zootopia watch movie online
watch movie online rdx
majili watch movie online
ashke watch movie online
watch movie online chennai express
where to watch tamil movie online
best site to watch movie online
watch movie online sub indo
ram leela watch movie online hd
watch movie online japan
new watch movie online
watch movie online up
would you rather full movie watch online
dhadak watch movie online dailymotion
watch movie online pm narendra modi
a star is born watch movie online free
watch movie online unfaithful
where to watch hindi movie online
watch movie online bajirao mastani
bharat ane nenu watch movie online
aruvi watch movie online
how can we watch movie online
this is us movie watch online
nene raju nene mantri watch movie online
watch movie online new
oru kuppai kathai watch movie online
watch movie online hd hindi
watch online movie of tiger zinda hai
ittefaq watch movie online
watch movie online korea
tumhari sulu watch movie online
watch movie online october
loveratri watch movie online
i don't know how she does it full movie watch online
top 10 sites to watch movie online
watch movie online free streaming
watch movie online without registration
watch would you rather movie online free
love watch movie online
life of the party watch movie online free
unfaithful watch movie online
padmavati watch movie online
robot 2.0 watch movie online
nadigaiyar thilagam watch movie online
watch movie online vekh baraatan challiyan
can you watch movie online for free
natpe thunai watch movie online
how to watch uri movie online
nela ticket watch movie online
us watch movie online
watch movie online yamla pagla deewana phir se
must be love eng sub full movie watch online
get out watch movie online
watch movie online on mobile
uri watch movie online free
watch online movie zero shahrukh khan
bareilly ki barfi watch movie online
how to watch movie online in hindi
watch movie online zombies
watch movie online with friends
simba movie watch online
watch movie romeo must die online free
qismat watch movie online
watch movie online bollywood
watch movie online website
free watch movie online hindi
newton watch movie online
watch movie online wonder
how to watch movie online free
accidental prime minister watch movie online
upgrade watch movie online
top 5 website to watch movie online
top websites to watch movie online
who to watch movie online
the kid who would be king full movie watch online
watch movie online free sites
good will hunting full movie watch online free
watch movie online latest
watch movie online dailymotion
watch i do i did movie online for free
watch movie online queen
#usa #hollywood #johntravolta #summernights #Marathi #paramount #MarathiMovies #dannytrejo #classic #Plays #Lucifer #sunday #movies #featurefilm #ComedyMovies #watch #musical #fetch #slumberparty #pinklady #newmovies #filmreview #party #greaselightning #social #dance #billoberst #newnollywoodmovie #onj #film #LuciferSeason4 #Shows #tgif #nollywoodactor #watchtogether #grease #online #flix #invite #mothersdaygifts #olivianewtonjohn #didiconn #cya #tinafey #lindsaylohan #cyalive #weekendmovies #LuciferNetflix #Cast #newnollywood #thatsofetch #movienightlive #JohnSingleton #live #milanacoco #shugabanmedia #weddings #mothersday #entertainment #WatchMoviesOnline #highschool #Cookery #deadly #Entertainment #movielovers #pinkjacket #thriller #gregoryblair #musicals #fridayspecial #MyDeshFilmidesh #nollywoodstar #fun #gettogether #Movies #watchmoviesonline #thrillflix #horror #movie #nyc #meangirls #canada #newnollywoodmovies #teencomedy #Events #pinkladies #nollywoodactress #gomorra

0 comments:

Post a Comment